Why Social Media Is Important



You know those amazing platforms such as Instagram, Facebook, Twitter and TikTok? We are very sure you do and that you have a presence in the majority, if not all. Social media platforms can have such a negative stigma around it at times, but more than anything it is extremely beneficial for your business and here is why.


Build brand awareness

Social media is a great way to build relationships with your customers. From Facebook to Twitter and Snapchat, each social media platform enables people to connect with other people, share their experiences, and show their support for the brands they love and trust.


If you're looking to build brand awareness, engage with your audience, or drive traffic towards your website or blog, then it's time to get serious about social media marketing.


In addition to increasing engagement on your social channels and growing your follower base, active social media marketing will increase traffic on your site. Your posts should always include a link back to both direct viewers back toward your company's main website and encourage them to stay engaged by following content from across all of your digital channels


Creating trust and loyalty

Social media is a great tool for marketing, sales, and customer service. But there's one more thing that you should keep in mind when managing your social media presence: your audience is looking for a business that they trust. There is nothing better than forming a relationship with someone, having them trust you enough to continuously support your brand and purchase your product or service. If one person trusts your brand, it forms a chain reaction of them referring you to other people who will then also refer you to other people. When you nurture your audience it forms loyalty and this is what ultimately grows your business.


Social media sells

Did you know that almost 75% of consumers visit a brand's social media page before making a purchase decision. That's a lot of people and if this many customers are visiting your social media accounts, you want them to have the best experience possible when they're there. You also want to be sure that this experience accurately reflects your company and what it stands for.


Keep up to date with trends

Things in the digital world change often and quickly and it is important to keep up to date with what the changes are and how to pivot towards that. There is no use using a trend in your strategy that is outdated and will not gain you leads. By utilising social media it is easy to see what is working and what is not working. That being said, there are a lot of trends and you do not have to jump onto every single one. Make sure that it is in line with your business and your goals.



Social media is amazing, but we know that it is also time consuming. It is tough to build brand awareness, nurture a community and keep track of the constant changes all while focusing on the actual products or services of your business. If you need help with it - reach out to us. We offer super affordable marketing for your business at Fizzin.